Free AI Tools and the EU AI Act: Does Article 4 Care About Price?
Thinking the free version of an AI tool keeps you outside the EU AI Act? It does not. Here is what Article 4 actually requires from deplo…
AI AUTOMATION & CUSTOM TOOLS
We automate the busywork that slows your team down.
Custom AI tools that take repetitive work off your team's plate.
- 10+businesses automated
- 45 min/daysaved at Kukki
- 100%log accuracy at Uphondo
- 95%fewer payment errors at Juunam
- 10+businesses automated
- 45 min/daysaved at Kukki
- 100%log accuracy at Uphondo
- 95%fewer payment errors at Juunam
- 10+businesses automated
- 45 min/daysaved at Kukki
- 100%log accuracy at Uphondo
- 95%fewer payment errors at Juunam
01 - THE PROBLEM
Your team is doing work a computer should be doing.
Capable people stuck on copy-paste, double entry, and chasing systems that don't talk.
Manual data entry that should happen on its own
Tools and spreadsheets that don't talk to each other
Critical processes that live in one person's head
02 - HOW WE HELP
How we help
From first call to running system - here's how it works.
Step 1
We Analyze
We map how your team really works and find the repetitive tasks eating your week - then show you exactly where automation pays off.
Step 2
We Build
We design and build the tools and automations around your exact workflow. No templates, no off-the-shelf software that doesn't fit how you work.
Step 3
You Scale
Your systems run quietly in the background, handling the busywork - so you take on more without adding headcount.
03 - CASE STUDIES
Real results, not promises.
A few of the teams we've given their time back.
Consulting · BriMis
Weeks of research compressed into 5 minutes.
An AI research agent that scans, synthesizes and surfaces the right insights instantly - saving Paul weeks of manual digging per project.
Read the full story
Food & Beverage · Kukki Cocktails
45 minutes a day, back - through CRM automation.
Automated workflows inside their existing Pipedrive setup, ending manual data logging and keeping the pipeline accurate without anyone touching it.
Read the full story
Jewelry & Retail · Filipucci Jewelers
New website, automated back-office, zero missed emails.
Rebuilt their site, gave them full inventory visibility across safes and locations, and automated invoicing, reconciliation and email follow-ups.
Read the full storyAI FINDABILITY & SEO
Get found by Google, and by ChatGPT.
We don't just automate your back-office. We make sure your business shows up where buyers are looking today: classic search and the new generation of AI answer engines (ChatGPT, Perplexity, Google AI Overviews, Gemini).
Technical & on-page SEO
Fast sites, clean structure, schema markup, and content that ranks for the queries your customers actually type.
Generative Engine Optimization (GEO)
We optimise so ChatGPT, Perplexity and AI Overviews cite your brand when people ask about your category.
Content that compounds
Topical authority built from real expertise, not AI-generated filler. Every post earns its place.
04 - LET'S TALK
Let's find an hour to give back to your week.
Book a free 30-minute discovery call. We'll look at your workflows and tell you honestly what's worth automating - no pressure, no jargon.
Book a discovery call05 - INTEGRATIONS
Works with the tools you already use.
We build on top of your existing stack - no rip-and-replace.
Questions, answered.
Can't find the answer here? Contact our support team.
07 - BLOG
From the blog
Practical thinking on automation for growing businesses.
RPA vs AI agents vs AI automation: what's actually different (2026)
RPA, AI automation and AI agents are not the same thing. Clear comparison table, honest pros/cons, and which one fits which problem in 2026.
Read the full storyWhat is AI automation? An operator's guide (not a vendor pitch)
AI automation explained without the vendor spin: what it actually is, how it differs from RPA and AI agents, and where it's worth deploying first.
Read the full storyAlternatives to big AI consulting firms (and when they're the wrong shape)
Big Four AI engagements aren't always the right fit. Here's an honest breakdown of when boutique AI consultancies beat large firms - and when they don't.
Read the full storyDoes the EU AI Act Apply to ChatGPT? What Article 4 Actually Requires
If your staff are using ChatGPT at work, your company is almost certainly a deployer under the EU AI Act — and Article 4 already requires…
EU AI Act Prohibited Practices: All 8 Bans Explained in Plain English
Article 5 of the EU AI Act bans eight AI practices outright, with fines up to €35 million or 7% of global turnover. Here is what every Eu…